Brand-Washed

Being an online business for about a year has taught me so much I would need an entire book to talk about my experiences!

… That’s not a bad idea actually.

Anywho.

I always talk about how essential it is to build your brand as a business. You can be 5ft 37inches tall, but your personality makes you larger than life!

It takes me approximately 10 to 30 minutes to create a poster advertising something for my online business. When it looks colourful and engaging (well, according to my standards) I post it up! Then I wait for 4 hours just to get one like.

Thereafter, I see the group of other well-known online businesses that just post a blank-white buffer post and the masses go INSANE. 55 likes in 10 minutes.

It’s like if you posted a full stop on your Facebook page. Probably your best friend will comment saying “mood” or something. But if Beyoncé. Like BE-YON-CÉ posted the same thing, she would get at least 9,000 likes and people in the comments telling her how well she uses full stops or whatever.

So, does that mean that your online business does not harbour Beyoncé – like qualities?

Yes and no.

Beyoncé is a brand that took time to build. She has the talent but the exposure and confidence is what got her to where she is.

Why is a plain buffer post getting more traction than your exciting and new promo post? Because you’re still young in the game. You’ve still got to establish a good rapport with your customers. Do your research because customers differ in all parts of the world. Be stereotypical with your posts. You are from where you are from, so you know what a general selection of the majority of your society likes. Be intentional, be consistent, and be relatable!

All the best! Happy Businessing!