Bare (Bear) Market

Sales are low. Current stock is old/running out.

As an online business owner. There WILL be times when you are stuck with the old stock. Awaiting new stock.

Everyone has seen your old stock. You’ve used all your catchy lines and posters to promote it. Now you and your customers are staring at each other – waiting for the other to make a move. Like an awkward job interview.

HOW DO YOU MAKE WHAT ALREADY EXISTS – EXCITING?

What can you say?
How can you promote it?
Where can you post it?

We all fall short of these ideas sometimes and it isn’t our fault. It’s just like how you decide to eat cereal for dinner one day. You have food in the fridge but you just don’t want it.

You want something quick and effective. You always have cereal. So what makes it different THAT time? The season.

The effort.

There is a product that markets itself in your storage if you think about it. Don’t stress yourself digging up your creativity because “more could be said”.

Take a chance. Post a picture without a caption. See what your audience does.

It could be surprising. It could be predictable. But toying with the phyche of your consumers is a huge business advantage. Familiarize yourself with who you’re working with.

Sometimes less is more!